Where It All Began: GlassOn’s Global Debut at IOFT 2017 - Tokyo

In 2017, the International Optical Fair Tokyo (IOFT) became the stage where GlassOn introduced its vision to the world. As a pioneering virtual try-on and 3D eyewear solution, this was our first opportunity to showcase our innovation to industry leaders, retailers, and customers

GlassOn's booth at IOFT 2017

The First Step Towards Innovation

IOFT 2017 was more than just an exhibition—it marked the beginning of Sassoon's journey to redefine how people shop for eyewear. With our cutting-edge 3D glasses modeling and real-time virtual try-on technology, we demonstrated how digital tools could enhance the shopping experience and bring eyewear to life online.

Memorable Moments at IOFT

1. Connecting with Industry Leaders:

IOFT gave us the chance to meet and learn from some of the most influential figures in the eyewear world. Their insights and feedback played a vital role in shaping our early development.

2. Introducing a New Shopping Experience:

For many, our technology was a first glimpse into the future of eyewear shopping. The excitement and curiosity from attendees validated our belief in the potential of virtual try-ons.

3. Laying the Foundation for Growth:

The positive reception at IOFT motivated us to continue innovating and expanding, turning GlassOn into the mature platform it is today.

Looking Back, Moving Forward

IOFT 2017 was just the beginning. Today, GlassOn is a trusted partner for eyewear businesses worldwide, offering advanced features like face measurement, contact lens try-ons, and smart product recommendations.

As we reflect on our debut, we’re grateful for the opportunity to share our vision and for the continued support of our partners and users. It’s been an incredible journey, and we’re excited for what’s ahead.